The Cristiano Bottle

When world-renowned football icon (and most followed person on Instagram) Cristiano Ronaldo discarded bottles of Coca-Cola from the UEFA Euro press podium, IKEA Canada renamed one of its most iconic products after him.

CREDITS

Advertiser: IKEA Canada
Agency: Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick, Nicolas Quintal
Head of Art: Joel Holtby
Creative Director: Xavier Blais, Maxime Sauté
ACD: Zachary Bautista
Art Directors: Jean-Nicolas Duval, Edouard Coune
Editor: Leigh Oneill
Chief Strategy Officer: Sean McDonald
Strategy Director: Shereen Ladha
Group Account Director: Alex Lefebvre, Sarah Riedlinger
Account Manager: Catherine Blouin-Mainville