Schmear Socks

On January 17 2023, Nike released its biggest drop of the year - the Montreal Bagel Dunk Low, paying homage to the iconic Canadian culinary staple. They were awesome but let’s be honest, no bagel is complete without Philadelphia. So 48 hours later, we dropped Schmear Socks to complete the fit.

CREDITS

Brand: Philadelphia Cream Cheese
Agency: Rethink
Global Chief Creative Officer: Aaron Starkman
Chief Creative Officer: Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Art Director: Michelle Budge
Copywriter: Jackson Byrne, Jérémie Lachance
Strategy: Tanvi Swar
Group Account Director: Jamie Sutherland
Account Director: Joanna Oszczak, Catherine Blouin-Mainville
Account Manager: Monica Ha
Producer: Kate Spencer
Studio: Brad Kumar
Editor: Ignacio Florez