Sport your period

1 in 2 teens drop out of sports out of fear of blood leakage. Because of the social stigma around period blood. To show menstruators that they can perform at the highest level while on their period, we paid athletes to wear a period-shaped symbol and to speak out about their period.

CREDITS

Brand: Knix
Agency: Rethink
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Executive Creative Director: Xavier Blais
Writer: Andrée-Anne Hallé
Art Director: Patrick Seymour
Designer: Margot Brejon De Lavergnée, Janila Dargan
Chief Strategy Officer: Sean McDonald
Motion Designer: Ignacio Florez
Print Producer: Scott Russell, Jonathan Cesar, Frederick Bailleul
Broadcast Producer: Chantal Wakil, Katia Dupuy
Lead Strategist: Pascal Routhier
Strategist: Anastasia Collet, Amy Delafontaine
Account Services: Mélanie Châteauneuf, Gabrielle Bergeron, Noémie Trottier
Brand Narrative: Kristel Dupont, Mégane Landry, Chenda McKissick, Kaitlyn Vian, Maya Ventresca, Janvi Singh
Editor: Étienne Bergeron
Audio House: Circonflex
Sound Design: Craig Murdock, Martin Boisselle
Production House: Santo Proyecto, Cinélande
Director: Edith Jorisch
Producer: Arturo Fincowsky
Line Producer: Alejandro Rosas
Director of Photography: Alejandro Guemez
Photographer: Arturo Fincowsky, Luis Silva Client: Knix Wear, Emily Scarlett, Deniz Melen