Bagel Wholes

Bagels haven’t changed in over 700 years. But they have an inherent design flaw: the hole. Yes, because more hole means less room for cream cheese. So Philadelphia did an unthinkable, ‘unholy’ - we closed the bagel hole for the first time in 8 centuries.

CREDITS

Brand: Philadelphia Cream Cheese - Keenan White, Kaitlin Kocsis, Anne Field
Agency: Rethink
Global Chief Creative Officer: Aaron Starkman
Chief Creative Officer: Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
ACDs: Marko Pandza, Jason Kerr
Art Director: Jason Kerr
Copywriter: Marko Pandza, Brigitte Pinsonneault
Strategy: Julian Morgan, Matt Michels, Pirooz Malektojar
Director of Integrated Content: Todd Harrison
Associate Director of Digital Production: Kyle Hicks
Digital Designer: Dustin Gamble
Director of Print Production: AJ Merrick
Senior Integrated Producer: Narine Artinian
Studio Artist: Kostas Loukopoulos
Senior Studio Artist: Carl DeVouge
Studio Manager: Todd Bennett
Director of Broadcast Production: Shelby Spigelman
Broadcast Producer: Alex Butt
Group Business Lead: Adam Ball
Group Account Director: Rob Dix
Account Director: Ilhaam Jiwaji, Joanna Oszczak, Catherine Mainville
Account Supervisor: Jamie Flatow, Monica Ha
Account Manager: Sharlyn Barahona
Editorial: Saints Editorial
Editor: Giuseppe Piccolo
Executive Producer (Editorial): Emily McKay
Motion Graphics / VFX: Gimmick Studios
Creative Director (VFX): Benoit Fortier
Producer (VFX): Marilou Roberge, Gabrielle Doré
Audio: OSO Audio
Creative Directors (Audio): Harry Knazan, Daenen Bramberger
Executive Producer (Audio): Hannah Graham
Senior Producer (Audio): Lauren Dobbie
Engineer: Omid Geadizadeh
PR: Zeno Group
Media: Starcom, Carat