COLOURs of pride

While we’re making great progress on inclusion around the globe, violence against the LGBTQ+ community is on the rise. Even in places where you’d least expect it like Canada. So for the International Day Against Homophobia and Transphobia, we called this out by transforming one of the most joyful icons in the world into a daunting reminder that the fight isn’t over.

CREDITS

Agency: Rethink
Client: Fondation Émergence
Chief Creative Officer: Aaron Starkman
Executive Creative Directors: Mike Dubrick, Nicolas Quintal
Creative Directors: Xavier Blais, Maxime Sauté
Art Directors: Maxime Sauté, Rachel Leblanc, Ryan Cookish
Copywriters: Xavier Blais, Geoff Bailie
Designers: Ignacio Flórez, Darina Kosikova
Print Producer: Scott Russell
Editors: Emmett Maloney, Leigh ONeill
Production Company: FUZE Reps
Photographer: Riley Stewart
Director of Photography: AA Scott McClellan
Developers: Steve Lam, Ken Malley
Digital Producer: Todd Harrison
Accounts: Alex Lefebvre, Héloïse Picard
Agency Producers: Alex Butt, Katia Dupuy, Sarah Longpré, Shelby Spigelman
Strategy Director: Pascal Routhier
Chief Strategy Officer: Sean McDonald
PR: Meredith Montgomery, Sara Lemmermeyer