Coors lights out

Shohei Ohtani, the greatest player in baseball history, broke a Coors Light ad with a foul ball.
Instead of fixing it, we turned the embarrassing flaw into an unofficial sports sponsorship.

CREDITS

CCO: Aaron Starkman, Daniel Lobaton, Mike Dubrick
CSO: Sean McDonald
ECD: Xavier Blais
Creative Director: Yusong Zhang
Producer: Kate A. Spencer, AJ Merrick
Studio Manager, Production Artist: Todd Bennett
Partner, Managing Director: Marie Lunny
Account Manager: Dishant VermaPR: Brand Narrative
PR Lead: Meredith Montgomery
Account Director: Sara Lemmermeyer
PR Intern: Marta Miklas
Production Company: Mt Vernon
Executive Producer: Ken Franchi