Can’t unsee it

Turns out that 2024’s most anticipated movie was a $200 million Heinz commercial.

CREDITS

CCO: Aaron Starkman, Mike Dubrick, Daniel Lobatón
ECD: Xavier Blais
ACDs: Michelle Budge, Jackson Byrne
Art Directors: Rachel LeBlanc, Ryan Cookish, Michelle Budge
Copywriter: Jackson Byrne
Account Director: Joanna Oszczak
Account Manager: Jamie Flatow, Monica Ha
Producer: Anna-Jane Edmonds, Venus Pun, Shannon Ing
Editor: Tyler Erdelac, Todd Bennett
Strategist: Matt Michels, Tanvi Swar