See My name

To launch a partnership with PWHL, we rethought what it means to be a jersey sponsor.
By intentionally choosing the spot above the numbers, we forced the names to move below, unobstructed by hair.

CREDITS

Global CCO: Aaron Starkman
CCO: Mike Dubrick
ECD: Xavier Blais
GCDs: Caroline Friesen, Robbie Percy
Creatives: Rachel Leblanc, Ryan Cookish
Accounts: Shar Khursigara, Jia Cau, Samantha Fabro
PR: Sara Lemmermeyer, Meredith Montgomery, Matt Milne